By viewing this page, you agree to our standard privacy and intellectual properties policy. All content you are about to see are original content created by Azure Design. All rights reserved. Do not share, copy or repost without our consent. For an optimized experience, please view our showcase on a laptop or desktop.
N A P O L E O N
C O P Y W R I T I N G / E P K / C O N T E N T C U R A T I O N
Napoleon needed a professional and creative write-up to showcase his styles both personally and musically. The bio was written to promote Napoleon as a solo singerwriter and his upcoming release in 2017, in a way that highlights his finesse and unique music style of mixing R&B, soul and EDM. Click the button below to see the complete bio.
Content Curation-Tour & Event
During Napoleon's first solo show in Nashville, Azure Design created and processed artistic and professional visual content for social media, promotion and event highlights. Content should always be unique, yet cohesive with the artist's image, and echoes with fanbase and audience.
Videography+Youtube Marketing-Promotional Reel
We created a promotional reel for Napoleon's latest track Wave. The footages were filmed during Napoleon's show in Nashville. Our CVD Azure was also behind the creative vision, direction and post-production. In just 2 weeks, we generated 19K and skyrocketed to over 35K organic views on Youtube. These are all high retention, authentic views from Europe, USA, Australia and China.
N A T U R A L L Y 7
B R A N D I N G / C O N T E N T C U R A T I O N
C O N T E N T M A R K E T I N G / S O C I A L I N J E C T I O N
M E R C H A N D I S E D E S I G N
P H O T O G R A P H Y / V I D E O G R A P H Y
Branding / Concept Design / Market Research
Naturally 7 is an international acapella band that has worked with some of the industry legends such as Quincy Jones, Herbie Hancock, Ludacris and Michael Bublè. The concept design for Naturally 7's rebranding is to refresh their public image to target a wider and younger audience globally, and to increase impact of their online presence. Azure Design began with a thorough market research to provide problem solving; we created a new brand identity that is fresh, current and print friendly for any future merchandise and album design. A color forecast was conducted for the concept and a new color scheme was presented to match their exciting and electrifying on-stage persona. The sunny yellow color scheme we forecasted was proven to be popular in the music industry and have been seen in works of other artists, including Charlie Puth and Craig David's latest album, Following My Intuition, which was launched and went number 1 in UK. (LATE 2016)
Content Curation - Tour & Event
Throughout 2016, Our creative and vision director Azure had been on the road with the band. She documented and captured content for the band's tours both in Asia and Europe. Everything was created while they were on tour, from concerts to soundchecks. Stylized photography and videography spark attention, conversations and connections.
Content Marketing / Social:Injection℠
During Naturally 7's Asia tour, we successfully increased their social awareness on Instagram. In just one week, AZUREDESIGN improved and boosted their Instagram account by 7% organically, leading the performance up to 20%. This was done by proper planning of content creation, social management and engagement. Both Top Pics and Top Videos that week were created by us. Social:Injection℠ is an Instagram marketing service invented by Azure Design and service-mark protected.
An efficient way of earning additional revenue is through selling merchandise on tour. Azure Design came up with two concepts for T-shirts, a baseball jacket and a hard-cover coffee table book, which were designed to match their new brand identity. We also considered the factor of what fans can bring home that can add a personal touch. Coffee table books are an effective solution for their meet and greets and signing.
Professional photoshoots were carried out for the band in China and Germany while they were on tour. From location scouting, art direction, image stylization, to post production, we took care of every process.
Azure rose to the challenge during the tour in Germany when she was asked to produce two music videos. ''What are the songs trying to convey? What does the audience want to see? How can we plug this on social media?'' With limited resources, Azure went to work. She came up with a concept board and scouted for location within 6 hours. She also filmed, stylized, produced and directed her first music video, Air and reshoot parts for Jerusalem, in just under 3 hours. Both videos were edited by Azure. These videos were shot solo, with one DSLR camera, one tripod and natural lighting. She also filmed the promo clips for the band's appearance at Voice Jam Festival and other private events on site.
V O I C E J A M P R O M O